Our Story

Beautiful, Desirable, Affordable

We design what we love…..

We love what we do…..

Broody Maternity Wear was created through the love of designing beautiful dresses and wanting to make pregnant women look and feel fabulous.

Our vision is simple: to design and create beautiful dresses that make you shine!

Broody was founded by Johanna, a fashion designer with over a decade of designing beautiful garments for the high street. After struggling herself to find affordable and stylish maternity wear for evenings out during her pregnancy, she decided to take the plunge of setting up Broody.

During this time, Johanna put a capsule collection of maternity dresses together, so that she could try out the garments for herself. Style, comfort and easy care fabrics were her top priority. She wanted to design a collection of dresses that would last through the whole of the pregnancy, were elegant and classy and were versatile enough to be worn not only to several different formal occasions, but also take you from day to evening with just a change of accessories.

And so Broody Maternity Wear was born.

Every design in the collection has been personally designed by Johanna, is beautifully cut to grow with your bump, and will fit from the first to the third trimester. Each dress is made here in the UK, something that Broody are very proud to be supporting.

Our aim is to make you look and feel as fabulous as you truly deserve to.

Lastly, Broody would never have been possible without the love, support and encouragement from certain people, Johanna would like to say a big thank you to those who have helped her……………you know who you are.

Thank you for taking the time to visit our website. Congratulations on your pregnancy - it’s a truly beautiful time.